- Sanitary Pads cost ~7-10 per piece vs the Rs 2 here. Still, due to brand and distribution, the branded players like Whisper still dominate. Why this low cost option is not a wide spread one in each village/town? Is it due to cost factor which lead Nano to fail?
- Microfinance and women self help groups can afford the machine-good avenue for CSR
- Often, the front face(women for such sensitive areas) and back end team should be different as happened in this case
- Often, strangers help us as first customers/funders/adopters while our near/dear ones abandon us in time of distress. Akshay Kumar's character forgave all others but others may not
- Break down a big problem(pad machine) into its 4 basic parts and it resolves itself
- Award functions are a good way to get publicity for the winners and often justifies the potential waste on opex etc, its a pity its not used more often for such good causes
- One needs to test one's work(eg play on a swing) before completing it, that is pride in workmanship. Also, unless one walks in the shoes of the customer, things won't work
- For personal use items, brands are useful to cut the awkwardness. That is why unrelated words like Whisper, Durex sell well(Kamasutra/Nirodh being an exception :D)
- An inventors journey is often a lonely painful one, and very few inventions are successful to extent of commercialisation. Patents can therefore make a life and are the 'moon shot' reason for scientific tinkering(in the non creative space that is)
Sunday, February 11, 2018
Business learnings from the Movie 'Padman'
Yesterday, I watched the Akshay Kumar movie 'Padman'. It narrates the story of the brave entrepreneur Arunachalam Muruganantham (read more about the story here https://www.gqindia.com/content/pad-man-akshay-kumar-inspiration-arunachalam-muruganantham/). Some key takeaways
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