Thursday, April 14, 2016

Coca Cola New PET technology possible game changer?

While reading the Coca Cola conference Call transcript at the CAGNY(Consumer analysts group of New York), I stumbled across this nugget relating to India, which I could not find publicly available online, and hence thought worth sharing.

So, right now, in the coming day s, we'll be launching a new package in India. It's a completely new technology of PET, a completely redesigned bottle. And the principal problem with small PET bottles in countries like India, which are very hot, is the smaller the bottle, the faster you lose the carbonation and, therefore, the shorter the shelf life. And that has alway s been the key limitation to us having very small PET bottles in very hot countries at affordable price points. This new technology allows us to break through that barrier. It's going to enable us to have a longer shelf life through the design of the bottle and a proprietary coating, it'll be not just longer shelf life but lighter weight.

 And the margin will be 15% to 25% margin improvement over the current small PET bottle. And that's going out literally in the coming days. And I think that's a very exciting development for affordability with a very small size in India, and something that can get much more distribution than we've been able to achieve so far.

While the response would be interesting, this development is relevant in the light of the recent controversy on PET/plastic packaging. If this succeeds, we could see more share of throat of Coke

Saturday, April 9, 2016

Brand Factory-the worthy successor to Loot?

In Mar-16, I read about Brand Factory( A Kishore Biyani led venture) claiming better prices on apparel as compared to the big online platforms of Flipkart, Amazon and Snapdeal. An analysis of this is below, which attributes the pricing ability to selling off season merchandise which is in limited supply.

Yesterday, I noticed a Gudi Padwa(Harvest season in Maharashtra) sale offering 60% off on sports wear. Needing a new pair of sports shoes, I was however skeptical about the tactic of 'upto' which usually means the maximum discount on crappy merchandise with other normal discounts on rest.W When I visited the store at Sobo Mall however, I was astonished. There were discounts on even Nike, Puma and other reputed brands, and not just private label. The stock being a year old, is compensated by the steep 60%(or net of VAT, 55%) discount that I obtained.

Also, unlike a typical deep discounter with poor service, the service personnel in the outlet were EXTREMELY helpful, on part with any brick and mortar store. Also, the shopping experience is on par with a Shoppers Stop, Lifestyle, Westside or Pantaloons, which often keep the same brands.

As the below article might lead to infer-discount stores are dead, long live the discount stores

The So-What
Kishore Biyani seems regaining his mojo with Future Consumer Products riding the Patanjali wave, and now with this tasteful store which is seemingly not bleeding cash. So will be interesting to see what next