When I
first came across the below video, I thought this is your typical cheesy
marketing promotional video. But the video moved me enough to write this post,
as it outlines how a busy husband can forget emotional attachment (ignoring
romantic music, feeding hand toasted bread to the dog, ignoring wife's visual
cues and instead talking non-stop on the phone), and displays emotional
illiteracy by expecting an enthusiastic goodbye from the wife. My digital generation is a slave to the
smartphone generation, but such videos do make one think about what we are all
doing it for. When the wife needs to resort to touching her husband to make him
realize the depth of her emotion, then clearly something is amiss in the
relationship.
first came across the below video, I thought this is your typical cheesy
marketing promotional video. But the video moved me enough to write this post,
as it outlines how a busy husband can forget emotional attachment (ignoring
romantic music, feeding hand toasted bread to the dog, ignoring wife's visual
cues and instead talking non-stop on the phone), and displays emotional
illiteracy by expecting an enthusiastic goodbye from the wife. My digital generation is a slave to the
smartphone generation, but such videos do make one think about what we are all
doing it for. When the wife needs to resort to touching her husband to make him
realize the depth of her emotion, then clearly something is amiss in the
relationship.
The video
is also at http://www.pblskin.com , or search the
hashtag #BringBackTheTouch. The manufacturer Marico (the famous Parachute
brand) claims to have ‘rekindled romance’ in many a consumers lives, since it
uses 100% natural moisturizers to transform the skin within 7 days.
is also at http://www.pblskin.com , or search the
hashtag #BringBackTheTouch. The manufacturer Marico (the famous Parachute
brand) claims to have ‘rekindled romance’ in many a consumers lives, since it
uses 100% natural moisturizers to transform the skin within 7 days.
Personally, I do not gun for ads which condition
people’s happiness on using beauty products. That, is emotional exploitation in
my view, like a certain deodorant brand which claims to make men irresistible
to women. But considering the sensitiveness of this ad, and that it does the
voiceover only at the end, it is worth a watch, both for the tastefulness in
which it puts forth the point, as also for the social message it conveys. This
might not spark the controversy like in the Airtel ‘Boss’ ad, but this has all
the makings of a sleeping blockbuster hit in the ad world.
people’s happiness on using beauty products. That, is emotional exploitation in
my view, like a certain deodorant brand which claims to make men irresistible
to women. But considering the sensitiveness of this ad, and that it does the
voiceover only at the end, it is worth a watch, both for the tastefulness in
which it puts forth the point, as also for the social message it conveys. This
might not spark the controversy like in the Airtel ‘Boss’ ad, but this has all
the makings of a sleeping blockbuster hit in the ad world.
From the product perspective, parachute is
associated with hair oil, and maybe this is their effort to diversify into
skincare via brand extensions instead of merely relying on the Kaya brand.
associated with hair oil, and maybe this is their effort to diversify into
skincare via brand extensions instead of merely relying on the Kaya brand.
Post marriage, people may tend to let themselves
go-bad tendency but possible, and this advertisement is a subtle reminder that
one should maintain themselves post marriage also. This of course holds for
both sexes. Bringing back the charm into relationships, especially when the
honeymoon phase is over, needs constant effort. Quickies like shopping, candlelight dinners,
outings are short term fixes, but in my view, a constant effort from both sides
is necessary to avoid the seven year itch(or nowadays even the 7 month itch!). And
of course, work-life balance, as blatantly violated in the video, needs to give
way to quality time, atleast at those vital moments when both partners are in
the same place.
go-bad tendency but possible, and this advertisement is a subtle reminder that
one should maintain themselves post marriage also. This of course holds for
both sexes. Bringing back the charm into relationships, especially when the
honeymoon phase is over, needs constant effort. Quickies like shopping, candlelight dinners,
outings are short term fixes, but in my view, a constant effort from both sides
is necessary to avoid the seven year itch(or nowadays even the 7 month itch!). And
of course, work-life balance, as blatantly violated in the video, needs to give
way to quality time, atleast at those vital moments when both partners are in
the same place.
