ICICI's incredible customer analytics even on single non ICICI ATM usage!

Yesterday evening, I used a non ICICI ATM near IIM Ahmedabad. Imagine my surprise when I received an email from ICICI(mass mailer) with the attention grabbing header 'We have missed you'! I thought this related to my demat account but on probing further, realized that related to my use of the ATM card! Below is an extract from that mailer.I must say that this is remarkable customer analytics and does show why ICICI is still the technology leader among Indian banks. I have routinely used non ICICI ATMs and never received such emails till yesterday, so maybe this is a new feature on their part.Whatever the reason, such prompt response deserves credit. If it was toll free SMS,  then maybe I would use it but otherwise given that I do not exhaust the 5 free transactions/month, this is perhaps a failed effort on me.
Dear Customer,

We’ve missed you! We understand that you felt the need to use a Non-ICICI Bank ATM recently.

We would like to inform you that transacting at your ICICI Bank ATM is not only safe and fast, but it also comes along with various benefits...To locate your nearest ICICI Bank ATM, simply SMS ATM to 5676766.

Why is your ICICI Bank ATM safe and fast?

	Dip Card facility: Most ICICI Bank ATMs are equipped with a Dip Card Reader - a feature that enables you to transact safely while the card stays in your hand.
	Ultra Fast Cash facility: This feature, available at all ICICI Bank ATMs helps you complete the transaction in less than half-a-minute.
	Feel at home : Any disputes for queries will be taken care of by ICICI Bank. No need to deal with other banks to resolve your disputes.